As with many lenders, the APR of smaller loans is much higher than for larger loans. However, Goldfish loans are not offered on a 'risk-priced' basis. This means that the advertised interest rate is the rate you will be offered if you are accepted as a Goldfish customer.

You may apply for a Goldfish loan provided you are over the age of 18 and do not have any County Court Judgements registered against you. You can opt to repay your Goldfish loan over 12 months to five years.

Goldfish does not offer any repayment holidays during the lifetime of your personal loan but you can opt to defer the initial repayment for up to four months. Should you find yourself in a position to repay the loan ahead of schedule Goldfish charges no early repayment penalties and will accept additional lump sum repayments.

The outstanding interest on a personal loan from Goldfish is calculated daily on a reducing basis. Your Goldfish loan may be used for virtually any purpose, including debt consolidation.

Goldfish was originally launched online in 1996 with its own brand credit card with what was then an innovative loyalty scheme in which credit card customers earn a point for every £1 spent which may be redeemed against vouchers offering a range of lifestyle related goods and services.

Goldfish was a joint venture between British Gas (later Centrica) and Lloyds TSB. In 2003 Centrica sold its share of the business to Lloyds TSB. Goldfish now offers a number of online financial products and is a trading name of Lloyds TSB Bank.